Friday, May 3, 2013

BMW is No 1 in Luxury Segment on India

2012 is over and 2013 has begun.But there was one more thing to be known.Who got the no 1 spot in the Luxury market.BMW and Audi was fighting very hard for the no 1 spot.Till November BMW is leading on a small margin from Audi.while Mercedes is not running for the fight they are satisfied with the third position.Every one was eager to know the December sales chart.Finally the results are out.BMW maintained there no 1 spot.Now 4 years in a row.
P90083275
Last couple of year BMW always got a big lead over the second place but this time it is different.BMW sold 9375 units while Audi sold 9003 units.which is only a difference of 372 units.Audi was really aggressive in 2012.They got the updated models and new generation models much faster than BMW.Also Audi orgnaised so many programs for customers,They also expanded their dealer network.

Audi has set a target of 8600 units but they already achieved it in November.Now for 2013 BMW and Audi has also planned lots of launches.BMW will bring X1 facelift,7 series facelift and the 1 series.while Audi has also lined up Q5 facelift and the Audi A3 sedan.Mercedes is also aggressive with the B class diesel,A Class hatch back and lots more.In 2012 Mercedes sold 7138 units only.Mercedes is planning to take the no 1 spot again in the next couple of years.