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| Martin Whitmarsh appears confident that Formula 1 can finally conquer the U.S. |
Since the F1 GP in the past years of predictable processions were unpredictable race, Martin Whitmarsh sees good opportunities in the U.S..
After previous attempts of Formula 1 to gain a foothold in the USA, were always crowned with relatively little success, believes McLaren team boss Martin Whitmarsh that the new U.S. adventure the premier class in Austin, Texas can succeed. As a reason he sees the unpredictable race, thanks to the DRS and deliver those difficult tires entertainment factor, the North Americans love so much. After Whitmarshs opinion has changed the formula 1 since her most recent U.S. 2007 race strongly in Indianapolis and, thanks to some decisions that have not necessarily fallen purists, much more entertainment.
"The North American Sports focuses heavily on entertainment and Formula 1 has over the years may not have placed enough emphasis. If you look now, the last couple of World Cups sees as lacking this predictability. Things like DRS, which would purists earlier never accepted, were a proper and appropriate concessions that were made for the show. Formula 1 is much more unpredictable, and as a consequence, much more entertaining than a few years ago. But we are not quite there yet, we kind World Wrestling Federation [now World Wrestling become Entertainment] are, "said Whitmarsh.
Reasons for failure
In his view, were the reasons why it used in the U.S. is not going so well, really obvious and solvable. Since the United States is a huge car market and the people love cars, Formula 1 would have to conquer the land actually can - especially since the product provides a contrast to NASCAR. "But we failed for several reasons it - we were there only sporadically, we have not seen enough of the entertainment, what is needed, we were basically in the wrong place and it was not the promotion, which is a great challenge but also a great opportunity before us. "
The product formula 1 after Whitmarshs opinion in its current form at any rate work in the United States. However, should still be working very hard. For this purpose, he also brought his now almost become the refrain of statement that the formula needs 1 North America more than vice versa. "Therefore, we must be willing to work to adapt to the sport, if it is necessary and ensure that we do everything it takes to please the American market," said Whitmarsh.
One need only look
How important it is to really get a foothold in America is, obviously, in the opinion of the McLaren team boss. One must only view the sponsors name in the paddock. "These are the largest investors in our sport and I would guess that 98 percent of these names would put America in the top 3 of their most important markets. Therefore, the tremendously important," said the Briton.
